{"title":"6M Subscription","description":"","products":[{"product_id":"atta","title":"Biofortified Wheat Atta \/ Wheat Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUpgrade your daily roti with Better Nutrition Biofortified Wheat Atta — India's first stone-milled whole wheat flour naturally enriched with up to 2X more Zinc, higher Iron, and 12 g of Protein per 100 g. Unlike ordinary atta that relies on artificial fortification, our biofortified wheat is grown from specially developed seeds in nutrient-rich soil, so every grain is packed with goodness right from the farm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMilled on traditional stone grinders (chakki), the flour retains its natural bran, germ, and endosperm — preserving fibre, flavour, and micronutrients that high-speed commercial milling destroys. The result is an unpolished, chemical-free, Non-GMO atta that makes soft, fluffy rotis and wholesome baked goods without changing how you cook.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery bag is sourced directly from farming communities trained in biofortified agriculture, tested for nutrient content at every stage, and packed in hygienic, airtight packaging to lock in freshness. When you choose Better Nutrition Atta, you're not just buying flour — you're fuelling your family with food that's naturally better, every single day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"5kg x 2","offer_id":47907962552548,"sku":"BN-WAT-013-5KGX2","price":750.0,"currency_code":"INR","in_stock":true},{"title":"2 Kg","offer_id":45913162285284,"sku":"BN-WAT-013-2KG","price":200.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":45913162318052,"sku":"BN-WAT-013-5KG","price":500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Atta_fba2ef95-d2da-40dc-92cc-c67c1cbf91c4.webp?v=1768727433"},{"product_id":"low-gi-rice","title":"Biofortified Low GI Rice \/ Chawal","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black;\"\u003eNot all rice is \u003cb\u003enutritious\u003c\/b\u003e. \u003cb\u003eBetter Nutrition Rice\u003c\/b\u003e is naturally rich in \u003cb\u003eessential micronutrients\u003c\/b\u003e like \u003cb\u003eZinc and Iron\u003c\/b\u003e, grown with \u003cb\u003ebetter seeds and all-natural farming methods\u003c\/b\u003e—no artificial fortification. With a \u003cb\u003elow glycaemic index\u003c\/b\u003e, it helps maintain \u003cb\u003esteady energy and blood sugar levels\u003c\/b\u003e. The same great taste, now with \u003cb\u003emore nutrition in every bite\u003c\/b\u003e!\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"2 Kg","offer_id":45930178740452,"sku":"BN-RIC-012-2KG","price":400.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":45930178773220,"sku":"BN-RIC-012-5KG","price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Better_Nutrition_-_Website_PDP_9.webp?v=1765272655"},{"product_id":"macaroni","title":"Biofortified Macaroni \/ Wheat Pasta","description":"\u003cp\u003eIndulge in the nutritious delight of \u003cstrong\u003eBetter Nutrition Biofortified Macaroni \/ Wheat Pasta\u003c\/strong\u003e. This wholesome blend of premium bio-fortified wheat is naturally \u003cstrong\u003erich in fiber, protein, and essential nutrients\u003c\/strong\u003e, offering a perfect balance of health and taste. Designed for delicious pasta dishes, salads, and baked casseroles, our macaroni brings nutritious goodness to every bite. It's free from additives, non-GMO, and 100% natural.\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"400 g","offer_id":45930180215012,"sku":"BN-MAC-011-400G","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/MacaroniPasta400gm1_ST_d4c90839-c10f-43e0-9a16-6891ddecca6e.webp?v=1745221375"},{"product_id":"ragi-atta","title":"Biofortified Ragi Atta \/ Finger Millet Flour","description":"\u003cp\u003eStrengthen your diet with \u003cstrong\u003eBetter Nutrition Biofortified Ragi Atta \/ Finger Millet Flour\u003c\/strong\u003e. A remarkable super grain, Ragi is naturally \u003cstrong\u003erich in calcium and fiber\u003c\/strong\u003e, making it perfect for strong bones, improved digestion, and overall health. Grown using sustainable farming, it retains its natural goodness and distinctive nutty flavor. Ideal for rotis, nourishing porridge, or wholesome snacks, it's a nutritious choice for all ages. 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It is one of nature's most resilient and nutritious super grains.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat makes Better Nutrition Bajra Atta truly different is biofortification. Our pearl millet is grown from specially developed, non-GMO seeds that naturally produce more essential micronutrients right within the grain — no artificial fortification, no synthetic additives, no shortcuts. Sourced directly from 20,000+ farming communities trained in sustainable biofortified agriculture, every batch is rigorously nutrient-tested before milling. The grain is then stone-ground (chakki-milled) to preserve its natural bran layer, earthy aroma, and full nutritional integrity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompletely gluten-free, chemical-free, and unpolished, Better Nutrition Bajra Atta is ideal for heart health, blood sugar management, stronger immunity, and better digestion. Whether you are making warm bajra rotis on a winter evening, a comforting khichdi, a power-packed porridge, or even crispy snacks — this flour delivers wholesome goodness with every bite. Packed in hygienic, airtight packaging with full QR-code traceability from seed to shelf, it is the smart choice for health-conscious families across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":46003215794404,"sku":"BN-BAJ-009-1KG","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Better_Nutrition_-_Website_PDP_7.webp?v=1765266407"},{"product_id":"fusilli","title":"Biofortified Fusilli \/ Wheat Pasta","description":"\u003cp\u003eDiscover the wholesome goodness of \u003cstrong\u003eBetter Nutrition Biofortified Fusilli \/ Wheat Pasta\u003c\/strong\u003e, expertly crafted from bio-fortified wheat. 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Made from 100% whole basmati rice, it is naturally bio-fortified with higher levels of iron and zinc, helping support immunity, energy, and overall wellness with every serving.\u003c\/p\u003e\n\u003cp\u003eKnown for its long, slender grains and delicate fragrance, this basmati rice cooks to a light, fluffy texture while delivering sustained energy, plant-based protein, and essential micronutrients. It is naturally low in fat, sodium, and cholesterol, making it a healthy and wholesome choice for everyday meals.\u003c\/p\u003e\n\u003cp\u003eWith a 100% clean-label promise, this rice contains no additives, preservatives, or artificial ingredients, ensuring pure taste and nutrition straight from the source. Ideal for daily meals, festive dishes, and special occasions, it offers both great taste and better nutrition for the entire family.\u003c\/p\u003e\n\u003cp\u003eStore in a cool and dry place to retain freshness and aroma.\u003c\/p\u003e\n\u003cp\u003eBetter Nutrition Bio-Fortified Basmati Rice — aromatic, nutritious, and naturally better for you.\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"2 Kg","offer_id":47888982245604,"sku":"BN-BRC-004-2KG","price":400.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":47888982278372,"sku":"BN-BRC-004-5KG","price":1000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/better_nutrition_Basmati_rice_2kg_Product_tiles-12_cf0f677a-5355-45ea-a5c4-efa06b27496a.webp?v=1770729671"},{"product_id":"biofortified-sonamasoori-rice","title":"Biofortified Sonamasoori Rice","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost rice feeds you. This one nourishes you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Biofortified Sona Masoori Rice is naturally enriched with higher Iron and Zinc — no sprays, no artificial fortification. Just clean, wholesome grain as nature intended.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnpolished and whole, the bran layer stays intact — delivering natural fibre, B vitamins, and antioxidants lost in regular polished rice. A low glycemic index (~51) means steadier blood sugar, lighter digestion, and lasting energy through the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat Sets It Apart\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNaturally higher in Iron \u0026amp; Zinc — supports immunity, energy \u0026amp; growth\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnpolished \u0026amp; chemical-free — no pesticides, no GMOs\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLow GI — ideal for diabetics \u0026amp; weight management\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLight on digestion, heavy on nutrition\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eClassic Sona Masoori taste — fluffy, soft, everyday-ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePerfect for dal-rice, khichdi, pulao, and all your daily meals.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSame beloved rice. Significantly better nutrition.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"2 Kg","offer_id":48884830404836,"sku":"BN-SMR-001-2KG","price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/CopyofRevised_BetterNutrition-WebsitePDP.webp?v=1781001761"}],"url":"https:\/\/betternutrition.in\/collections\/6m-subscription.oembed","provider":"Better Nutrition","version":"1.0","type":"link"}