{"title":"Bestseller","description":"","products":[{"product_id":"atta","title":"Biofortified Wheat Atta \/ Wheat Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUpgrade your daily roti with Better Nutrition Biofortified Wheat Atta — India's first stone-milled whole wheat flour naturally enriched with up to 2X more Zinc, higher Iron, and 12 g of Protein per 100 g. Unlike ordinary atta that relies on artificial fortification, our biofortified wheat is grown from specially developed seeds in nutrient-rich soil, so every grain is packed with goodness right from the farm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMilled on traditional stone grinders (chakki), the flour retains its natural bran, germ, and endosperm — preserving fibre, flavour, and micronutrients that high-speed commercial milling destroys. The result is an unpolished, chemical-free, Non-GMO atta that makes soft, fluffy rotis and wholesome baked goods without changing how you cook.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery bag is sourced directly from farming communities trained in biofortified agriculture, tested for nutrient content at every stage, and packed in hygienic, airtight packaging to lock in freshness. When you choose Better Nutrition Atta, you're not just buying flour — you're fuelling your family with food that's naturally better, every single day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"5kg x 2","offer_id":47907962552548,"sku":"BN-WAT-013-5KGX2","price":750.0,"currency_code":"INR","in_stock":true},{"title":"2 Kg","offer_id":45913162285284,"sku":"BN-WAT-013-2KG","price":200.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":45913162318052,"sku":"BN-WAT-013-5KG","price":500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Atta_fba2ef95-d2da-40dc-92cc-c67c1cbf91c4.webp?v=1768727433"},{"product_id":"low-gi-rice","title":"Biofortified Low GI Rice \/ Chawal","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; color: black;\"\u003eNot all rice is \u003cb\u003enutritious\u003c\/b\u003e. \u003cb\u003eBetter Nutrition Rice\u003c\/b\u003e is naturally rich in \u003cb\u003eessential micronutrients\u003c\/b\u003e like \u003cb\u003eZinc and Iron\u003c\/b\u003e, grown with \u003cb\u003ebetter seeds and all-natural farming methods\u003c\/b\u003e—no artificial fortification. With a \u003cb\u003elow glycaemic index\u003c\/b\u003e, it helps maintain \u003cb\u003esteady energy and blood sugar levels\u003c\/b\u003e. The same great taste, now with \u003cb\u003emore nutrition in every bite\u003c\/b\u003e!\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"2 Kg","offer_id":45930178740452,"sku":"BN-RIC-012-2KG","price":400.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":45930178773220,"sku":"BN-RIC-012-5KG","price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Better_Nutrition_-_Website_PDP_9.webp?v=1765272655"},{"product_id":"ragi-atta","title":"Biofortified Ragi Atta \/ Finger Millet Flour","description":"\u003cp\u003eStrengthen your diet with \u003cstrong\u003eBetter Nutrition Biofortified Ragi Atta \/ Finger Millet Flour\u003c\/strong\u003e. A remarkable super grain, Ragi is naturally \u003cstrong\u003erich in calcium and fiber\u003c\/strong\u003e, making it perfect for strong bones, improved digestion, and overall health. Grown using sustainable farming, it retains its natural goodness and distinctive nutty flavor. Ideal for rotis, nourishing porridge, or wholesome snacks, it's a nutritious choice for all ages. It's also high in Iron and Zinc, free from additives, non-GMO, and 100% natural.\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":46002931466468,"sku":"BN-RAG-010-1KG","price":170.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/img_15.webp?v=1765437257"},{"product_id":"bajra-atta","title":"Biofortified Bajra Atta \/ Pearl Millet Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRediscover the ancient power of pearl millet with Better Nutrition Biofortified Bajra Atta — a naturally nutrient-dense, 100% whole grain flour enriched with up to 2X more Zinc, higher Iron, plant Protein, and gut-nourishing Fibre. Bajra (pearl millet) has been a cornerstone of Indian cooking for centuries, especially across Rajasthan, Gujarat, Haryana, and Maharashtra — and for good reason. It is one of nature's most resilient and nutritious super grains.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat makes Better Nutrition Bajra Atta truly different is biofortification. Our pearl millet is grown from specially developed, non-GMO seeds that naturally produce more essential micronutrients right within the grain — no artificial fortification, no synthetic additives, no shortcuts. Sourced directly from 20,000+ farming communities trained in sustainable biofortified agriculture, every batch is rigorously nutrient-tested before milling. The grain is then stone-ground (chakki-milled) to preserve its natural bran layer, earthy aroma, and full nutritional integrity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompletely gluten-free, chemical-free, and unpolished, Better Nutrition Bajra Atta is ideal for heart health, blood sugar management, stronger immunity, and better digestion. Whether you are making warm bajra rotis on a winter evening, a comforting khichdi, a power-packed porridge, or even crispy snacks — this flour delivers wholesome goodness with every bite. Packed in hygienic, airtight packaging with full QR-code traceability from seed to shelf, it is the smart choice for health-conscious families across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":46003215794404,"sku":"BN-BAJ-009-1KG","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Better_Nutrition_-_Website_PDP_7.webp?v=1765266407"},{"product_id":"daliya","title":"Biofortified Daliya \/ Broken Wheat","description":"\u003cp\u003eChoose a light, wholesome, and nutrient-packed option with \u003cstrong\u003eBetter Nutrition Biofortified Daliya \/ Broken Wheat\u003c\/strong\u003e. Made from high-quality grains grown in nutrient-rich soil, this Daliya is naturally \u003cstrong\u003erich in fiber, zinc, and iron\u003c\/strong\u003e. It actively supports digestion, energy, and overall health. Enjoy it as a warm porridge or a hearty pulao – a simple, nourishing, and delicious addition to your diet. It's free from additives, non-GMO, and 100% natural.\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":46003216580836,"sku":"BN-DALY-007-1KG","price":125.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Better_Nutrition_-_Website_PDP_8.webp?v=1765271947"}],"url":"https:\/\/betternutrition.in\/collections\/bestseller.oembed","provider":"Better Nutrition","version":"1.0","type":"link"}