{"title":"Shop All","description":null,"products":[{"product_id":"atta","title":"Biofortified Wheat Atta \/ Wheat Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUpgrade your daily roti with Better Nutrition Biofortified Wheat Atta — India's first stone-milled whole wheat flour naturally enriched with up to 2X more Zinc, higher Iron, and 12 g of Protein per 100 g. Unlike ordinary atta that relies on artificial fortification, our biofortified wheat is grown from specially developed seeds in nutrient-rich soil, so every grain is packed with goodness right from the farm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMilled on traditional stone grinders (chakki), the flour retains its natural bran, germ, and endosperm — preserving fibre, flavour, and micronutrients that high-speed commercial milling destroys. The result is an unpolished, chemical-free, Non-GMO atta that makes soft, fluffy rotis and wholesome baked goods without changing how you cook.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery bag is sourced directly from farming communities trained in biofortified agriculture, tested for nutrient content at every stage, and packed in hygienic, airtight packaging to lock in freshness. When you choose Better Nutrition Atta, you're not just buying flour — you're fuelling your family with food that's naturally better, every single day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"10Kg","offer_id":47907962552548,"sku":"BN-WAT-013-5KGX2","price":720.0,"currency_code":"INR","in_stock":false},{"title":"5 Kg","offer_id":45913162318052,"sku":"BN-WAT-013-5KG","price":400.0,"currency_code":"INR","in_stock":true},{"title":"2 Kg","offer_id":45913162285284,"sku":"BN-WAT-013-2KG","price":170.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/01_2.webp?v=1790244126"},{"product_id":"low-gi-rice","title":"Biofortified Low GI Rice \/ Chawal","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNot all rice is the same — and Better Nutrition Biofortified Low GI Rice \/ Chawal proves it. India's first biofortified rice, naturally enriched with up to 2X more Zinc, higher Iron, and plant Protein, this is everyday rice reimagined for better health. Grown from specially developed, Non-GMO seeds using all-natural farming methods, the nutritional superiority of this rice is built right into the grain — not sprayed on, not mixed in, not added after milling. Every grain is a product of better seeds, healthier soil, and science-backed sustainable agriculture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat makes Better Nutrition Rice truly stand apart is its naturally Low Glycaemic Index (Low GI). While standard white rice typically has a GI of 70–90 (classified as high GI), Better Nutrition Biofortified Rice is bred and cultivated to maintain a naturally lower GI, meaning the carbohydrates are digested and absorbed more slowly — delivering steady, sustained energy rather than sudden blood sugar spikes. This makes it an ideal everyday rice for diabetics, pre-diabetics, and anyone managing weight or cardiovascular health, without sacrificing the taste and texture of the rice they love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnpolished and chemical-free, this rice retains its natural bran layer, delivering more fibre, more micronutrients, and a richer, more authentic flavour than polished white rice. Sourced directly from 20,000+ farming communities trained in biofortified, nutrient-focused agriculture, every batch is rigorously tested for zinc, iron, and protein content before it reaches your plate. Packed in hygienic, airtight packaging with full QR-code traceability from seed to shelf, Better Nutrition Low GI Rice is the smartest daily staple switch your family can make.\u003c\/span\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"10Kg","offer_id":49481229172964,"sku":"BN-RIC-012-10KG","price":1152.0,"currency_code":"INR","in_stock":true},{"title":"2 Kg","offer_id":45930178740452,"sku":"BN-RIC-012-2KG","price":340.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":45930178773220,"sku":"BN-RIC-012-5KG","price":640.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/01_2_0a02427a-cb1c-4513-9c2c-a4c6e72ea4c3.webp?v=1790245056"},{"product_id":"macaroni","title":"Biofortified Macaroni \/ Wheat Pasta","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePasta night, made wholesome. Better Nutrition Biofortified Whole Wheat Macaroni brings together everyone's favourite comfort food and the power of biofortification — delivering naturally higher Protein, more Zinc and Iron, and a generous load of dietary Fibre in every serving. It is the same fun, satisfying macaroni your family loves, now made from whole wheat instead of refined maida and grown from better seeds with science-backed farming, so every bowl nourishes your body more deeply than ordinary pasta ever can.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat sets Better Nutrition Macaroni apart is our biofortification approach applied to whole wheat. Most macaroni is made from refined flour (maida) that has been stripped of its bran, germ, fibre, and nutrients — Better Nutrition goes a significant step further. Our macaroni is made from whole wheat cultivated from specially developed, Non-GMO seeds that are naturally bred to concentrate higher levels of essential micronutrients directly from the soil. There is no maida, no artificial fortification, no synthetic colour, and no preservatives. The nutrition is grown into the grain at the seed and soil level, partnered with sustainable, nutrient-focused farming by 20,000+ trained farming communities across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade from 100% whole wheat with the bran and germ retained, this macaroni delivers the full spectrum of fibre, plant protein, B-vitamins, and minerals that refined pasta leaves out — giving you slow-releasing energy, a hearty bite, and a naturally wholesome flavour, while cooking up firm and non-sticky. It is 100% chemical-free with no additives or preservatives of any kind, and every pack carries a QR code for full farm-to-shelf traceability — scan it to know exactly where your wheat was grown, tested, and packed. Trusted by 50,000+ Indian families, Better Nutrition Biofortified Macaroni is the most nutritionally advanced pasta you can bring home for your family today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"400 g","offer_id":45930180215012,"sku":"BN-MAC-011-400G","price":108.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/2202.webp?v=1790244836"},{"product_id":"ragi-atta","title":"Biofortified Ragi Atta \/ Finger Millet Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBring home India's most calcium-rich ancient grain with Better Nutrition Biofortified Ragi Atta \/ Finger Millet Flour — a stone-ground, whole grain flour naturally packed with up to 2X more Zinc and Iron, high dietary Fibre, and one of the highest plant-based Calcium concentrations found in any grain flour. Known across India as Ragi, Nachni, or Mandua, finger millet has been a trusted staple of South Indian and Deccan households for thousands of years — and modern nutrition science now confirms what traditional wisdom always knew: ragi is a genuine superfood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat sets Better Nutrition Ragi Atta apart from every other brand on the shelf is biofortification. Our finger millet is cultivated from specially developed, Non-GMO seeds that naturally yield grains with higher levels of Zinc, Iron, and micronutrients — without any artificial addition or chemical intervention. Sourced directly from 20,000+ trained farming communities practicing sustainable, nutrient-focused agriculture, every batch undergoes rigorous multi-stage nutrient testing before it reaches your kitchen. The grain is then stone-milled (chakki-ground) to preserve its complete bran, germ, and natural oils — delivering an unpolished, chemical-free flour with authentic earthy-nutty flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompletely gluten-free and 100% natural, Better Nutrition \u003c\/span\u003e\u003ca href=\"https:\/\/betternutrition.in\/collections\/ragi-flour\"\u003e\u003cspan\u003eRagi Atta\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e is the ideal everyday flour for stronger bones, better digestion, blood sugar management, and whole-family nutrition. Whether you're making soft ragi rotis, a warming morning porridge, nourishing baby food, energy-boosting laddoos, or wholesome baked snacks — this flour brings centuries of nutritional heritage to your table, every single day. Packed in airtight, freshness-sealed packaging with full QR-code farm-to-pack traceability, it's the most trustworthy ragi flour you can buy in India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":46002931466468,"sku":"BN-RAG-010-1KG","price":128.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/01_2_ab38e109-87c3-4a10-9bc2-1ed260f53f62.webp?v=1790244621"},{"product_id":"bajra-atta","title":"Biofortified Bajra Atta \/ Pearl Millet Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRediscover the ancient power of pearl millet with Better Nutrition Biofortified Bajra Atta — a naturally nutrient-dense, 100% whole grain flour enriched with up to 2X more Zinc, higher Iron, plant Protein, and gut-nourishing Fibre. Bajra (pearl millet) has been a cornerstone of Indian cooking for centuries, especially across Rajasthan, Gujarat, Haryana, and Maharashtra — and for good reason. It is one of nature's most resilient and nutritious super grains.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat makes Better Nutrition Bajra Atta truly different is biofortification. Our pearl millet is grown from specially developed, non-GMO seeds that naturally produce more essential micronutrients right within the grain — no artificial fortification, no synthetic additives, no shortcuts. Sourced directly from 20,000+ farming communities trained in sustainable biofortified agriculture, every batch is rigorously nutrient-tested before milling. The grain is then stone-ground (chakki-milled) to preserve its natural bran layer, earthy aroma, and full nutritional integrity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompletely gluten-free, chemical-free, and unpolished, Better Nutrition Bajra Atta is ideal for heart health, blood sugar management, stronger immunity, and better digestion. Whether you are making warm bajra rotis on a winter evening, a comforting khichdi, a power-packed porridge, or even crispy snacks — this flour delivers wholesome goodness with every bite. Packed in hygienic, airtight packaging with full QR-code traceability from seed to shelf, it is the smart choice for health-conscious families across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":46003215794404,"sku":"BN-BAJ-009-1KG","price":108.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/5222.webp?v=1790776064"},{"product_id":"fusilli","title":"Biofortified Fusilli \/ Wheat Pasta","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSpirals of wholesome goodness. Better Nutrition Biofortified Whole Wheat Fusilli brings together everyone's favourite spiral pasta and the power of biofortification — delivering naturally higher Protein, more Zinc and Iron, and a generous load of dietary Fibre in every serving. It is the same playful, sauce-loving fusilli your family enjoys, now made from whole wheat instead of refined maida and grown from better seeds with science-backed farming, so every bowl nourishes your body more deeply than ordinary pasta ever can.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat sets Better Nutrition Fusilli apart is our biofortification approach applied to whole wheat. Most pasta is made from refined flour (maida) that has been stripped of its bran, germ, fibre, and nutrients — Better Nutrition goes a significant step further. Our fusilli is made from whole wheat cultivated from specially developed, Non-GMO seeds that are naturally bred to concentrate higher levels of essential micronutrients directly from the soil. There is no maida, no artificial fortification, no synthetic colour, and no preservatives. The nutrition is grown into the grain at the seed and soil level, partnered with sustainable, nutrient-focused farming by 20,000+ trained farming communities across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade from 100% whole wheat with the bran and germ retained, this fusilli delivers the full spectrum of fibre, plant protein, B-vitamins, and minerals that refined pasta leaves out — giving you slow-releasing energy, a hearty bite, and a naturally wholesome flavour. Its signature spiral shape is designed to trap and hold sauces beautifully, while cooking up firm and non-sticky. It is 100% chemical-free with no additives or preservatives of any kind, and every pack carries a QR code for full farm-to-shelf traceability — scan it to know exactly where your wheat was grown, tested, and packed. Trusted by 50,000+ Indian families, Better Nutrition Biofortified Fusilli is the most nutritionally advanced pasta you can bring home for your family today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"400 g","offer_id":46184993456356,"sku":"BN-FUS-008-400G","price":108.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/2187.webp?v=1790245282"},{"product_id":"daliya","title":"Biofortified Daliya \/ Broken Wheat","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStart your day stronger. Better Nutrition Biofortified Daliya (Broken Wheat) brings together the wholesome goodness of whole-grain cracked wheat and the power of biofortification — delivering naturally higher Protein, more Zinc and Iron, and a generous load of dietary Fibre in every bowl. It is the same comforting, versatile daliya Indian families have trusted for generations, now grown from better seeds and science-backed farming so that every serving nourishes your body more deeply than ordinary broken wheat ever can.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat sets Better Nutrition Daliya apart is our biofortification approach applied to whole wheat. Ordinary daliya is simply whole wheat coarsely milled into granules — Better Nutrition goes a significant step further. Our wheat is cultivated from specially developed, Non-GMO seeds that are naturally bred to concentrate higher levels of essential micronutrients directly from the soil. There is no artificial fortification, no synthetic coating, and no chemical processing. The nutrition is grown into every granule at the seed and soil level, partnered with sustainable, nutrient-focused farming by 20,000+ trained farming communities across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade from 100% whole wheat with the bran and germ intact, this daliya retains the full spectrum of fibre, plant protein, B-vitamins, and minerals that refined cereals strip away — giving you slow-releasing energy, a hearty texture, and a naturally wholesome flavour. It is 100% chemical-free with no additives or preservatives of any kind, and every pack carries a QR code for full farm-to-shelf traceability — scan it to know exactly where your wheat was grown, tested, and packed. Trusted by 50,000+ Indian families, Better Nutrition Biofortified Daliya is the most nutritionally advanced broken wheat you can bring home for your family today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":46003216580836,"sku":"BN-DALY-007-1KG","price":108.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/2110.webp?v=1790241357"},{"product_id":"brown-rice","title":"Biofortified Brown Rice","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEat smarter, not less. Better Nutrition Biofortified Brown Rice brings together the wholesome goodness of whole-grain, unpolished brown rice and the power of biofortification — delivering up to 2X more Zinc, higher Iron, naturally high plant Protein, and a rich load of dietary Fibre in every single grain. It is the same satisfying, nutty brown rice you love, now grown with better seeds and science-backed farming practices so that every serving nourishes your body at a deeper level than ordinary brown rice ever can.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat makes Better Nutrition Brown Rice truly stand apart is India's first biofortification approach applied to rice. While standard brown rice retains its bran layer over polished white rice, Better Nutrition goes one significant step further — our rice is cultivated from specially developed, Non-GMO seeds that are naturally bred to absorb and concentrate higher levels of Zinc and Iron directly from the soil. There is no artificial spraying, no synthetic coating, no chemical fortification. The micronutrient enrichment is grown into every grain at the seed and soil level, partnered with sustainable nutrient-focused farming practices by 20,000+ trained farming communities across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnpolished and minimally processed, this brown rice retains its complete bran layer and natural germ, delivering a hearty, nutty texture, a beautiful earthy aroma, and the full spectrum of naturally occurring phytonutrients, vitamins, and minerals that refining strips away. It is Low GI, 100% chemical-free, and carries no additives or preservatives of any kind. Every pack includes a QR code for full farm-to-shelf traceability — scan it to know exactly where your rice was grown, tested, and packed. 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There is no artificial fortification, no chemical polishing, and no added colour. The nutrition is grown into every grain at the seed and soil level, partnered with sustainable, nutrient-focused farming by 20,000+ trained farming communities across India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnpolished and minimally processed, this dal is completely free from synthetic polishing agents, artificial colour, and preservatives — retaining its natural golden hue, earthy aroma, and the full spectrum of plant protein, vitamins, and minerals that over-processing strips away. It is 100% chemical-free with no additives of any kind, and every pack carries a QR code for full farm-to-shelf traceability — scan it to know exactly where your dal was grown, tested, and packed. 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Made from 100% whole basmati rice, it is naturally bio-fortified with higher levels of iron and zinc, helping support immunity, energy, and overall wellness with every serving.\u003c\/p\u003e\n\u003cp\u003eKnown for its long, slender grains and delicate fragrance, this basmati rice cooks to a light, fluffy texture while delivering sustained energy, plant-based protein, and essential micronutrients. It is naturally low in fat, sodium, and cholesterol, making it a healthy and wholesome choice for everyday meals.\u003c\/p\u003e\n\u003cp\u003eWith a 100% clean-label promise, this rice contains no additives, preservatives, or artificial ingredients, ensuring pure taste and nutrition straight from the source. 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Just clean, wholesome grain as nature intended.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnpolished and whole, the bran layer stays intact — delivering natural fibre, B vitamins, and antioxidants lost in regular polished rice. A low glycemic index (~51) means steadier blood sugar, lighter digestion, and lasting energy through the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat Sets It Apart\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNaturally higher in Iron \u0026amp; Zinc — supports immunity, energy \u0026amp; growth\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eUnpolished \u0026amp; chemical-free — no pesticides, no GMOs\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLow GI — ideal for diabetics \u0026amp; weight management\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eLight on digestion, heavy on nutrition\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eClassic Sona Masoori taste — fluffy, soft, everyday-ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePerfect for dal-rice, khichdi, pulao, and all your daily meals.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSame beloved rice. 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Enjoy the same great taste with more nutrition in every bite – simple, natural, and healthier!\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"Power Pack","offer_id":48954468434148,"sku":"BN-PPK-001","price":5050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/Nutrimaxx.png?v=1752230970"},{"product_id":"pack-of-4-biofortified-fusilli-macaroni-wheat-pasta","title":"Pack of 4 Biofortified Fusilli \u0026 Macaroni Wheat Pasta","description":"\u003cp\u003eElevate your staple diet with the NutriMaxx Biofortified Combo featuring our \u003cstrong\u003eAtta, Rice, Bajra, Ragi, and Daliya. \u003c\/strong\u003eOur staples are naturally rich in essential micronutrients like \u003cstrong\u003eZinc, Iron, Protein and Fiber\u003c\/strong\u003e, derived from superior seeds and nutrient-rich soil, without any chemical addition. Grown and processed naturally, they retain maximum goodness for better health. 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It cooks into a slightly nutty, hearty dal that pairs well with rice, roti or paratha, and holds its shape nicely in curries and snacks alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetter Nutrition Biofortified Chana Dal is made from specially selected seeds that are naturally higher in essential nutrients, grown in partnership with a network of over 20,000 farming communities trained in nutrient-focused, biofortified agriculture. It is an \u003c\/span\u003e\u003cspan\u003eunpolished chana dal\u003c\/span\u003e\u003cspan\u003e with \u003c\/span\u003e\u003cspan\u003eup to 2X Zinc \u0026amp; Iron\u003c\/span\u003e\u003cspan\u003e — tested at more than 62 ppm Zinc and more than 42 ppm Iron per batch, along with naturally occurring protein and fibre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach 100 g serving provides around \u003c\/span\u003e\u003cspan\u003e25 g of protein\u003c\/span\u003e\u003cspan\u003e, meeting close to 42% of an adult's protein RDA, making it a good source of plant-based protein that helps build and repair body tissues and supports overall growth. The dal is also Non-GMO, naturally grown without synthetic pesticides, and is free from added colour, preservatives and synthetic polishing agents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eZinc supports the immune system and normal cognitive function, while Iron contributes to energy production and helps reduce fatigue — two nutrients that many everyday Indian diets fall short on. Getting them from a staple you already cook every week, rather than from a supplement, is what makes biofortified dal genuinely useful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA simple dal, grown a little differently—with \u003c\/span\u003e\u003cspan\u003ebetter seeds and a focus on better nutrition\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTriNutrimaxx™️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAgronomic Biofortification is our farm-level technique for naturally increasing the nutritional value of crops by combining the right biofortified seed, nutrient-rich soil and precision agronomic practices through the crop cycle. Instead of adding nutrients after harvest, we work from the beginning of the farming process to help the plant access and retain higher levels of naturally occurring nutrients such as iron, zinc and protein. 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Better nutrition within.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":49834680451300,"sku":null,"price":250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/2301.webp?v=1790241730"},{"product_id":"sprouted-ragi-atta","title":"Biofortified Sprouted Ragi Atta \/ Finger Millet Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRagi — also known as finger millet, nachni, or mandua — has been a trusted staple of South Indian and Deccan households for thousands of years, prized as one of the richest plant-based sources of calcium among all grains and flours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetter Nutrition Sprouted Ragi Atta takes our biofortified finger millet a step further. Before milling, the grain is soaked and naturally sprouted — a traditional process that activates the seed's own enzymes and helps break down \u003c\/span\u003e\u003cspan\u003ephytic acid\u003c\/span\u003e\u003cspan\u003e, a naturally occurring compound in grains that can otherwise limit how well the body absorbs minerals like calcium, iron and zinc. The result is a flour that starts out naturally rich in these nutrients through biofortification, and becomes easier for your body to actually absorb and digest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach batch is naturally gluten-free, and — like our regular Biofortified Ragi Atta — naturally provides \u003c\/span\u003e\u003cspan\u003eapproximately 344 mg of Calcium and 11.5 g of dietary fibre per 100 g\u003c\/span\u003e\u003cspan\u003e, along with naturally occurring plant protein, Zinc and Iron \u003c\/span\u003e\u003cspan\u003e(exact protein, Zinc and Iron values for this specific sprouted batch will be confirmed from lab testing and printed on the pack, as our ragi collection page does not list mg figures for these)\u003c\/span\u003e\u003cspan\u003e. After sprouting, the grain is gently dried and \u003c\/span\u003e\u003cspan\u003estone-ground\u003c\/span\u003e\u003cspan\u003e, a slower milling process that preserves more of its natural bran, germ and nutty flavour than high-speed modern mills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced from our network of farming communities trained in biofortified, sustainable agriculture, every batch is rigorously nutrient-tested and can be traced back to seed via the QR code on the pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRagi, made a little differently—biofortified at the seed, and \u003c\/span\u003e\u003cspan\u003esprouted for better absorption\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTriNutrimaxx™️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAgronomic Biofortification is our farm-level technique for naturally increasing the nutritional value of crops by combining the right biofortified seed, nutrient-rich soil and precision agronomic practices through the crop cycle. Instead of adding nutrients after harvest, we work from the beginning of the farming process to help the plant access and retain higher levels of naturally occurring nutrients such as iron, zinc and protein. The approach integrates seed selection, soil, and crop management, farmer protocols and testing at harvest, creating a controlled seed-to-harvest nutrition system rather than relying on fortification at the food-processing stage!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"500 gm","offer_id":49887944999140,"sku":null,"price":300.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/2335.webp?v=1790242958"},{"product_id":"sprouted-bajra-atta","title":"Biofortified Sprouted Bajra Atta \/ Pearl Millet Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBajra (pearl millet) has been a cornerstone of Indian kitchens for centuries, especially across Rajasthan, Gujarat, Haryana and Maharashtra — a hardy, drought-resistant grain valued for its earthy flavour and warming, energy-dense nature through the winter months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetter Nutrition Sprouted Bajra Atta takes our biofortified pearl millet a step further. Before milling, the grain is soaked and naturally sprouted — a traditional process that activates the seed's own enzymes and helps break down \u003c\/span\u003e\u003cspan\u003ephytic acid\u003c\/span\u003e\u003cspan\u003e, a naturally occurring compound in grains that can otherwise block the absorption of minerals like iron and zinc. The result is a flour that starts with naturally higher levels of these nutrients through biofortification and is easier for your body to absorb and digest. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach batch is naturally gluten-free, and — like our regular Biofortified Bajra Atta — is naturally enriched with \u003c\/span\u003e\u003cspan\u003eup to 2X more Zinc, higher Iron, plant Protein, and gut-nourishing Fibre\u003c\/span\u003e\u003cspan\u003e (exact gram\/mg values for this specific sprouted batch will be confirmed once lab testing is complete and printed on the pack). After sprouting, the grain is gently dried and \u003c\/span\u003e\u003cspan\u003estone-ground\u003c\/span\u003e\u003cspan\u003e, a slower milling process that keeps more of its natural nutrition and earthy aroma intact, compared to high-speed modern mills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced from our network of farming communities trained in biofortified, sustainable agriculture, every batch is rigorously nutrient-tested and can be traced back to seed via the QR code on the pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBajra, made a little differently—biofortified at the seed, and \u003c\/span\u003e\u003cspan\u003esprouted for better absorption\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTriNutrimaxx™️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAgronomic Biofortification is our farm-level technique for naturally increasing the nutritional value of crops by combining the right biofortified seed, nutrient-rich soil and precision agronomic practices through the crop cycle. Instead of adding nutrients after harvest, we work from the beginning of the farming process to help the plant access and retain higher levels of naturally occurring nutrients such as iron, zinc and protein. The approach integrates seed selection, soil, and crop management, farmer protocols and testing at harvest, creating a controlled seed-to-harvest nutrition system rather than relying on fortification at the food-processing stage!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"500 gm","offer_id":49887933628644,"sku":null,"price":250.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/6826.webp?v=1790774756"},{"product_id":"sonamoti-atta","title":"SonaMoti Ancient Wheat Atta | Sonamoti Gehu Atta","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSonamoti — meaning \u003c\/span\u003e\u003cspan\u003e\"golden pearl\"\u003c\/span\u003e\u003cspan\u003e — is a heritage wheat variety that is more than \u003c\/span\u003e\u003cspan\u003e4,500 years old\u003c\/span\u003e\u003cspan\u003e. It's an ancient grain that had nearly disappeared for want of a buyer, until it was revived by working directly with traditional wheat growers across Uttar Pradesh and Bihar who had quietly kept cultivating it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetter Nutrition SonaMoti Ancient Wheat Atta is made from handpicked, \u003c\/span\u003e\u003cspan\u003eunhybridized heirloom Sonamoti wheat\u003c\/span\u003e\u003cspan\u003e, grown by these traditional farming communities. We commit to their harvest even before it is sown, so growers can farm without the uncertainty of finding a buyer later. The wheat is \u003c\/span\u003e\u003cspan\u003e100% chemical-free and stone-ground\u003c\/span\u003e\u003cspan\u003e, keeping the atta's deep, natural nutrition intact and fully traceable from farm to pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach 100 g provides around \u003c\/span\u003e\u003cspan\u003e16 g of protein and 11 g of dietary fibre\u003c\/span\u003e\u003cspan\u003e, along with naturally occurring \u003c\/span\u003e\u003cspan\u003eZinc (4 mg), Iron (5 mg), Calcium (35 mg) and Folic Acid (40 µg)\u003c\/span\u003e\u003cspan\u003e. 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Every batch goes through multi-stage lab testing to guarantee purity and can be traced back to the farmers who grew it, via the QR code on the pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn ancient grain, revived a little differently—stone-ground, chemical-free, and traceable all the way back to \u003c\/span\u003e\u003cspan\u003ethe farmers of UP and Bihar\u003c\/span\u003e\u003cspan\u003e who never stopped growing it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTriNutrimaxx™️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAgronomic Biofortification is our farm-level technique for naturally increasing the nutritional value of crops by combining the right biofortified seed, nutrient-rich soil and precision agronomic practices through the crop cycle. Instead of adding nutrients after harvest, we work from the beginning of the farming process to help the plant access and retain higher levels of naturally occurring nutrients such as iron, zinc and protein. The approach integrates seed selection, soil and crop management, farmer protocols, and testing at harvest, creating a controlled seed-to-harvest nutrition system rather than relying on fortification at the food-processing stage!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"2 Kg","offer_id":49887923273956,"sku":null,"price":450.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/2346.webp?v=1790243461"},{"product_id":"kalanamak-rice","title":"Kalanamak Ancient Rice Grains | Kalanamak Chawal","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKalanamak rice is a slender, deeply aromatic short-grain rice, easily recognised by its distinctive black husk. It has been grown in the Terai foothills of Uttar Pradesh for more than \u003c\/span\u003e\u003cspan\u003e2,600 years\u003c\/span\u003e\u003cspan\u003e, and is often called \u003c\/span\u003e\u003cspan\u003e\"the Buddha's rice\"\u003c\/span\u003e\u003cspan\u003e — legend holds that Lord Buddha blessed the seeds of this grain during his time in the region, and the same heirloom variety has been cultivated here ever since.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetter Nutrition Kalanamak Ancient Rice Grains is sourced directly from a small number of \u003c\/span\u003e\u003cspan\u003ecustodian farming families\u003c\/span\u003e\u003cspan\u003e who have preserved this \u003c\/span\u003e\u003cspan\u003eGI-tagged\u003c\/span\u003e\u003cspan\u003e heirloom variety for generations. We farm directly alongside them — with fair prices and guaranteed procurement — so what reaches you is genuine, \u003c\/span\u003e\u003cspan\u003esingle-origin Kalanamak rice\u003c\/span\u003e\u003cspan\u003e, with its natural aroma and nutrients preserved within the grain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach 100 g provides around \u003c\/span\u003e\u003cspan\u003e12 g of protein\u003c\/span\u003e\u003cspan\u003e, along with naturally occurring \u003c\/span\u003e\u003cspan\u003eIron (4.5 mg), Zinc (2.5 mg), Calcium (65 mg) and Vitamin A (30 µg RE)\u003c\/span\u003e\u003cspan\u003e. Unlike heavily milled white rice, this heirloom grain is naturally minimally processed, so it retains more of its original iron, zinc and antioxidants — along with a naturally \u003c\/span\u003e\u003cspan\u003elower glycemic index\u003c\/span\u003e\u003cspan\u003e — for wholesome, easily digestible nourishment, just as nature intended.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery batch goes through multi-stage testing to verify single-origin purity and natural mineral content, and can be traced back to the farmers who grew it — scan the QR code on the pack to meet them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn ancient grain, grown a little differently—sourced directly from the families who have kept it alive for over \u003c\/span\u003e\u003cspan\u003e2,600 years\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTriNutrimaxx™️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAgronomic Biofortification is our farm-level technique for naturally increasing the nutritional value of crops by combining the right biofortified seed, nutrient-rich soil and precision agronomic practices through the crop cycle. Instead of adding nutrients after harvest, we work from the beginning of the farming process to help the plant access and retain higher levels of naturally occurring nutrients such as iron, zinc and protein. The approach integrates seed selection, soil and crop management, farmer protocols and testing at harvest creating, a controlled seed-to-harvest nutrition system rather than relying on fortification at the food-processing stage!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"1 kg","offer_id":49887898206436,"sku":null,"price":450.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/2280.webp?v=1790241981"}],"url":"https:\/\/betternutrition.in\/collections\/shop-all.oembed","provider":"Better Nutrition","version":"1.0","type":"link"}