{"product_id":"sprouted-bajra-atta","title":"Biofortified Sprouted Bajra Atta \/ Pearl Millet Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBajra (pearl millet) has been a cornerstone of Indian kitchens for centuries, especially across Rajasthan, Gujarat, Haryana and Maharashtra — a hardy, drought-resistant grain valued for its earthy flavour and warming, energy-dense nature through the winter months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetter Nutrition Sprouted Bajra Atta takes our biofortified pearl millet a step further. Before milling, the grain is soaked and naturally sprouted — a traditional process that activates the seed's own enzymes and helps break down \u003c\/span\u003e\u003cspan\u003ephytic acid\u003c\/span\u003e\u003cspan\u003e, a naturally occurring compound in grains that can otherwise block the absorption of minerals like iron and zinc. The result is a flour that starts with naturally higher levels of these nutrients through biofortification and is easier for your body to absorb and digest. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach batch is naturally gluten-free, and — like our regular Biofortified Bajra Atta — is naturally enriched with \u003c\/span\u003e\u003cspan\u003eup to 2X more Zinc, higher Iron, plant Protein, and gut-nourishing Fibre\u003c\/span\u003e\u003cspan\u003e (exact gram\/mg values for this specific sprouted batch will be confirmed once lab testing is complete and printed on the pack). After sprouting, the grain is gently dried and \u003c\/span\u003e\u003cspan\u003estone-ground\u003c\/span\u003e\u003cspan\u003e, a slower milling process that keeps more of its natural nutrition and earthy aroma intact, compared to high-speed modern mills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSourced from our network of farming communities trained in biofortified, sustainable agriculture, every batch is rigorously nutrient-tested and can be traced back to seed via the QR code on the pack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBajra, made a little differently—biofortified at the seed, and \u003c\/span\u003e\u003cspan\u003esprouted for better absorption\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTriNutrimaxx™️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAgronomic Biofortification is our farm-level technique for naturally increasing the nutritional value of crops by combining the right biofortified seed, nutrient-rich soil and precision agronomic practices through the crop cycle. Instead of adding nutrients after harvest, we work from the beginning of the farming process to help the plant access and retain higher levels of naturally occurring nutrients such as iron, zinc and protein. The approach integrates seed selection, soil, and crop management, farmer protocols and testing at harvest, creating a controlled seed-to-harvest nutrition system rather than relying on fortification at the food-processing stage!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Better Nutrition","offers":[{"title":"500 gm","offer_id":49887933628644,"sku":null,"price":250.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7525\/7828\/files\/01_402d5a42-9d1a-4a36-bdc0-7705bc53e234.png?v=1790252369","url":"https:\/\/betternutrition.in\/products\/sprouted-bajra-atta","provider":"Better Nutrition","version":"1.0","type":"link"}