India’s first bio-fortified food brand: nutrition made inside the grain through better seed and soil care.
Our Journey
Shop By Category
Bio-fortification Process
Better Seed
Biofortified seeds are naturally bred to absorb more zinc, iron, and protein from the soil, delivering higher nutrition in every grain.
Better Soil
We improve soil health using zinc-solubilizing bacteria and train farmers in sustainable practices for nutrient-rich crops.
Full-Grain Milling
Our process keeps the grain whole, preserving its natural iron and zinc.
That's natural bio-fortification - nutrition grown in the field, not added later.
100% Safe
Non GMO
No Additives
Traceable Ingredients
Clean, Traceable, Scientifically Verified
Every batch is then:
Receipes by Chef Pankaj
Where Better Food Begins
For You
Biofortified Grains
Everyday meals that are naturally richer in nutrients – effortless health for you and your family.
For Farmers
No Chemical, No Shortcuts
Over 15,000 farmers are growing biofortified grains, earning better, & helping bring better food to millions.
For Communities
Farm Fresh, Family First
100+ rural micro-entrepreneurs powering livelihoods and access to nutrient-rich food.
Let customers speak for us
Was unable to find good alternatives to regulars like Aashirwad. Better Nutrition fits the bill perfectly. Now it’s my regular.
I liked the texture of aata, its good for digestion.
Trust me this is the best Aata i ever had. It's very Tasty & Health. I have recommended there aata to my friends also even they loved it.😊
wheat atta looks great. but i bought RICE as well andits size is very small compared to basmati rice.
I’ve been using rice from Better Nutrition for a while now, and I must say it truly stands out in terms of quality, taste, and aroma
Rice cooked perfectly with great texture and aroma.
Good quality atta! Rotis turn out soft and fresh. Perfect for daily use, and the texture is really nice.
Brown rice is tasty, healthy, and keeps you full for long!
In The News
PV Sindhu invests in biofortified staples brand Better Nutrition
Greenday’s FMCG Brand Ropes In MasterChef Pankaj Bhadouria As Investor
Greenday: Couple Helps 15000 Farmers Earn Better With Biofortified Seeds, Has Turnover of Rs 10 Cr
Frequently Asked Questions
Is it safe for kids and during pregnancy?
Yes, completely. All Better Nutrition products are made from 100% natural, clean ingredients — no chemicals, no synthetic additives, and no artificial fortification. Everything is safe for daily family use, including kids and expecting mothers.
In fact, our bio-fortified grains are naturally rich in essential nutrients like iron, zinc, and protein — nutrients that are especially important for growing children and pregnant women.
How is it different from regular or multigrain atta?
Regular products just fill you up — ours are built to nourish you deeply.
Better Nutrition foods are made using bio-fortified grains, grown through traditional methods that naturally increase their nutritional value right at the seed level.
So, while regular or multigrain atta combines different grains, our approach ensures every single grain itself carries more iron, zinc, and protein — naturally, not artificially.
Is “bio-fortified” natural?
Absolutely. “Bio-fortified” simply means that the grains are bred — not modified — to be richer in nutrients.
It’s done using age-old, traditional farming practices that select the healthiest seeds and soil conditions. No lab, no genetic modification — just nature doing what it does best, with a little help from science and good farming.
Will the taste or texture change?
Not really — except for the better.
You might notice a slightly deeper color or a more earthy aroma, which comes from the higher nutrient content, but the taste and texture stay deliciously familiar.
Whether it’s rotis, porridge, or your daily meals — you’ll barely notice the change in taste, but your body definitely will.
Does it have any additives or preservatives?
None. Zero.
Better Nutrition products are free from all additives, preservatives, synthetic fortification, or artificial enhancers. Everything inside comes directly from nature — we don’t add anything that doesn’t belong there.
How do I cook and store for best softness?
The same way you always do — just a little care goes a long way.
For atta, use lukewarm water to knead and let it rest before rolling for softer rotis. For grains or mixes, cook them as you normally would, but store them in airtight containers away from moisture and sunlight.
Since our products don’t contain preservatives, keeping them sealed and dry ensures freshness and softness for longer.
From our kitchen journal
The Science Behind Biofortification: How It's Different from GMOs
10 Amazing Health Benefits of Bajra Atta
