Biofortified Brown Rice

High in Zinc & Protein | NO Additives | NON GMO | 100% Natural
Better Nutrition Promise
Boosts immunity Boosts immunity and growth
Sharpens mind Sharpens mind
Increases energy level Increases energy level
₹ 339.00 ₹ 350.00

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20+ Nutrients Tested for Quality
Trusted by 50,000+ Families
Description

Eat smarter, not less. Better Nutrition Biofortified Brown Rice brings together the wholesome goodness of whole-grain, unpolished brown rice and the power of biofortification — delivering up to 2X more Zinc, higher Iron, naturally high plant Protein, and a rich load of dietary Fibre in every single grain. It is the same satisfying, nutty brown rice you love, now grown with better seeds and science-backed farming practices so that every serving nourishes your body at a deeper level than ordinary brown rice ever can.

What makes Better Nutrition Brown Rice truly stand apart is India's first biofortification approach applied to rice. While standard brown rice retains its bran layer over polished white rice, Better Nutrition goes one significant step further — our rice is cultivated from specially developed, Non-GMO seeds that are naturally bred to absorb and concentrate higher levels of Zinc and Iron directly from the soil. There is no artificial spraying, no synthetic coating, no chemical fortification. The micronutrient enrichment is grown into every grain at the seed and soil level, partnered with sustainable nutrient-focused farming practices by 20,000+ trained farming communities across India.

Unpolished and minimally processed, this brown rice retains its complete bran layer and natural germ, delivering a hearty, nutty texture, a beautiful earthy aroma, and the full spectrum of naturally occurring phytonutrients, vitamins, and minerals that refining strips away. It is Low GI, 100% chemical-free, and carries no additives or preservatives of any kind. Every pack includes a QR code for full farm-to-shelf traceability — scan it to know exactly where your rice was grown, tested, and packed. Trusted by 50,000+ Indian families, Better Nutrition Biofortified Brown Rice is the most nutritionally advanced brown rice you can buy for your family today.

 
Benefits
  • Up to 2X More Zinc — Biofortified brown rice is naturally bred to absorb and retain significantly higher Zinc levels from the soil, supporting stronger immunity, faster wound healing, sharper cognitive function, and healthy growth in children — with zero artificial supplementation.
  • Higher Iron Content — Naturally elevated Iron helps prevent iron-deficiency anaemia, supports healthy red blood cell production, boosts energy levels, and is especially critical for women of reproductive age, pregnant women, and growing children.
  • Naturally High in Plant Protein — Every serving delivers meaningful plant-based protein to support muscle repair, satiety, and healthy development — making it a far superior nutritional choice over polished white rice.
  • Loaded with Dietary Fibre — The intact bran layer of unpolished brown rice delivers high insoluble fibre, promoting healthy bowel movements, preventing constipation, supporting the gut microbiome, and keeping you fuller for longer.
  • Low Glycaemic Index (Low GI) — Brown rice naturally has a lower GI than polished white rice, meaning carbohydrates digest more slowly, providing sustained, steady energy and a more controlled blood sugar response — beneficial for diabetics and those managing weight.
  • Boosts Immunity & Sharpens Mind — Higher Zinc and Iron work together to strengthen the body's immune defences, support brain development, and improve focus and cognitive performance — particularly important for growing children and working adults.
  • Heart-Healthy — The fibre, magnesium, and phytonutrients naturally present in brown rice's bran layer help manage cholesterol, support healthy blood pressure, and reduce overall cardiovascular risk.
  • Ideal for Weight Management — The combination of high fibre, slow-releasing complex carbohydrates, and higher protein keeps you satiated for longer, naturally reducing calorie intake and supporting sustainable weight management.
  • Unpolished & Whole Grain — Retains 100% of its natural bran and germ — no polishing, no refining. Preserves all naturally occurring vitamins (B1, B3, B6), minerals, and antioxidants stripped away in white rice processing.
  • Non-GMO & Chemical-Free — Grown from conventional, Non-GMO seeds without synthetic pesticides, artificial fertilisers, or chemical additives. Pure, clean grain from responsible, sustainable agriculture.
  • 100% Clean Label with QR Traceability — No hidden additives, no preservatives, no artificial fortification. Scan the QR code on the pack to trace your rice from seed selection and farm to mill and packaging.
Shelf Life

Best Before: 12 months from the date of manufacture (when stored correctly).

Storage Instructions:

  • Store in a cool, dry place away from direct sunlight, heat, and humidity.
  • After opening, transfer to a clean, airtight container to prevent moisture ingress, insect contamination, and aroma loss.
  • Brown rice contains natural bran oils that can turn rancid faster than polished white rice if exposed to heat or moisture — refrigerating after opening is strongly recommended in hot or humid climates.
  • Avoid storing near strong-smelling foods or spices, as unpolished brown rice can absorb surrounding odours.
  • Once opened, best consumed within 60–90 days for optimal taste, aroma, and nutritional freshness.
  • Before use, check for any unusual odour, clumping, or discolouration — fresh brown rice has a clean, naturally earthy, nutty aroma. Discard if it smells musty or rancid.
Marketed By

Brand: Better Nutrition

Company Name: Greenday Farmer Solutions Private Limited

Marketed By: Greenday Farmer Solutions Pvt. Ltd., 210, Eldeco Greens, Rafi Ahmed Kidwai Nagar, Lucknow, Uttar Pradesh – 226010, India

Manufactured By: Please visit betternutrition.in/pages/our-manufacturers for current manufacturing partner details.

FSSAI Lic. No.: 12723999000368

CIN No.: U01100UP2017PTC091333


Better Nutrition is a brand owned and operated by Greenday Farmer Solutions Pvt. Ltd., an award-winning Indian agri-tech company founded in 2017 and headquartered in Lucknow, Uttar Pradesh. The company works with 20,000+ farming communities trained in biofortified, sustainable agriculture and conducts rigorous, multi-stage nutrient testing — from seed selection and soil preparation through milling and packaging — to ensure every bag of brown rice meets its nutritional promise.
FSSAI Number

This product is manufactured and marketed under a valid FSSAI licence in full compliance with the Food Safety and Standards Authority of India regulations.

FSSAI Licence No: 12723999000368

CIN No: U01100UP2017PTC091333
View details
100% Safe Non GMO No Additives Traceable Ingredients

Why Choose Biofortified Foods?

Boosts immunity
Boosts immunity
Sharpens mind
Sharpens mind
Increases energy level
Increases energy level
Boosts child's growth
Boosts child's growth

Collapsible tabs

What is Biofortified Brown Rice and how is it different from regular brown rice?

 Regular brown rice is simply unpolished white rice. Better Nutrition Biofortified Brown Rice goes further — it is grown from specially developed seeds that naturally produce up to 2X more Zinc and higher Iron in every grain, with no artificial fortification involved.
Is brown rice better than white rice for health?

Yes — brown rice retains its bran layer, delivering significantly more fibre, vitamins, minerals, and a lower GI than polished white rice, which is stripped of most nutrients during milling.
Is Better Nutrition Brown Rice good for diabetics and blood sugar management?

 Yes — its naturally lower glycaemic index (GI) compared to white rice means carbohydrates digest more slowly, helping maintain stable blood sugar levels and reduce post-meal glucose spikes.
Does brown rice help with weight loss or weight management?

Yes — the high fibre and slow-digesting complex carbohydrates in brown rice keep you fuller for longer, naturally reducing overall calorie intake and supporting healthy, sustainable weight management.
Does Better Nutrition Brown Rice taste different from white rice? Will my family accept it?

 It has a naturally richer, nuttier flavour and slightly firmer texture than white rice — most families find it deeply satisfying, and customer reviews describe it as 'soft, fluffy, and wholesome' once cooked correctly.
How do I cook Better Nutrition Brown Rice for the best texture?

Rinse well, soak for 30 minutes, then cook with 2.5 cups of water per cup of rice on low heat for 25–30 minutes — resting with the lid on for 5 minutes after cooking gives the best fluffy, non-sticky result.