About us

Bringing Real Nutrition Back to Your Everyday Staples

India eats a lot — but absorbs very little.

Despite “healthy” labels everywhere, most staples today have up to 70% lower nutrient density compared to a few decades ago

That means our rotis, rice, and dal simply don’t give our bodies the iron, zinc, calcium, or protein we need.

Better Nutrition was created to fix this.

We’re building India’s first nutrient-verified staples brand — everyday atta, rice, millets, and dals that naturally deliver 2X more essential nutrients, tested and validated scientifically in every batch.

Our Solution: Nutrition Created in the Soil, Not Mixed in After

Naturally Biofortified

Nutrients enhanced at the seed and soil level through better seeds and better farming practices, not added or mixed artificially.

Scientifically Verified

Every batch is tested in India’s first XRF nutrient lab to measure key nutrients (iron, zinc, calcium, protein) and screen for heavy metals to ensure complete safety.

Traceable Nutrition

Our network of 20,000+ farmers grows clean, nutrient-dense grains that are tested, processed, and delivered as trustworthy everyday staples.

Nutrition That India’s Icons Stand Behind

Olympic medalist PV Sindhu trusts Better Nutrition for its scientifically verified nutrient quality. As an athlete, she believes that clean, natural nutrition should be accessible to every household — not just elite sport.

India’s first MasterChef winner Pankaj Bhadouria supports Better Nutrition because she believes everyday meals should deliver both taste and purpose. She champions our mission to bring nutrient-rich staples to real Indian kitchens.

Together, they represent what Better Nutrition stands for - science-backed nutrition that fits into real life, real homes, and real plates.

Our Founders

Prateek Rastogi

Founder

Aishwarya Bhatnagar

Founder

How Does It Work?

"Grains that work harder for your health."
At Better Nutrition, we’ve made the basic grains - extraordinary. Here’s why we stand out

Better Seeds

Biofortified seeds are naturally bred to absorb more zinc, iron, and protein from the soil, ensuring higher nutrition in every grain.

Better Farming

We enhance soil health with solutions like zinc-solubilizing bacteria, which unlock essential nutrients, and train farmers in sustainable practices for nutrient-rich crops.