IAHH – Better Nutrition

Backed by voices that matter - P. V. Sindhu, Namita Thapar, Chef Pankaj Bhadouria, and Radhika Gupta stand with the India Against Hidden Hunger Movement by Better Nutrition.

IAAH Community

What is Hidden Hunger

Hidden hunger is when someone eats enough food, but their body still doesn’t get the vitamins and minerals it needs. The body may be lacking iron, zinc, vitamin A, protein, or other essential nutrients.

And over time, that leads to:

Fatigue

Poor Growth

Low Immunity

Anaemia

Hidden hunger is not about how much we eat. It's about what we eat.

1950s

Nutritious but low-yield crops

1960s–70s

Green Revolution → quantity over quality

2020s

Depleted soil + low-nutrient seeds = hidden hunger

From Food Security to Nutrition Security

Prime Minister Narendra Modi has encouraged the adoption of biofortified crops and highlighted the importance of improving soil health to address micronutrient deficiencies.Hidden Hunger is not visible. But it affects millions of Indian women and children.

Better Seeds

Biofortified seeds are naturally bred to absorb more zinc, iron, and protein from the soil, ensuring higher nutrition in every grain.

Better Farming

We enhance soil health with solutions like zinc-solubilizing bacteria, which unlock essential nutrients, and train farmers in sustainable practices for nutrient-rich crops.