India’s 1st biofortified food brand. Grown, not mixed.
Nutritional Transparency Nutri Scan Track Order FAQ
Category

PV Sindhu-backed, Shark Tank India brand aims to narrow down India’s nutrient gap

PV Sindhu-backed, Shark Tank India brand aims to narrow down India’s nutrient gap

Better Nutrition, the start-up that clinched an on-air deal with Namita Thapar in the latest season of Shark Tank India, is banking on biofortification to narrow India's micronutrient deficit through a fully traceable, farmer-linked supply chain.

Read More at Business Today

Featured collection

Biofortified Wheat Atta / Wheat Flour Biofortified Wheat Atta / Wheat Flour

Biofortified Wheat Atta / Wheat Flour

₹ 720.00 ₹ 1,000.00
Biofortified Low GI Rice / Chawal Biofortified Low GI Rice / Chawal

Biofortified Low GI Rice / Chawal

₹ 1,152.00 ₹ 1,600.00
Biofortified Daliya / Broken Wheat Biofortified Daliya / Broken Wheat

Biofortified Daliya / Broken Wheat

₹ 108.00 ₹ 125.00
Biofortified Ragi Atta / Finger Millet Flour Biofortified Ragi Atta / Finger Millet Flour

Biofortified Ragi Atta / Finger Millet Flour

₹ 128.00 ₹ 170.00
Biofortified Bajra Atta / Pearl Millet Flour Biofortified Bajra Atta / Pearl Millet Flour

Biofortified Bajra Atta / Pearl Millet Flour

₹ 108.00 ₹ 150.00
Biofortified Sonamasoori Rice Biofortified Sonamasoori Rice

Biofortified Sonamasoori Rice

₹ 213.00 ₹ 250.00
View all

Popular Articles

View all articles →
What is hidden hunger? - Causes, Symptoms & Effects

What is hidden hunger? - Causes, Symptoms & Effects

What is Hidden Hunger and Why Good Nutrition is Essential to Fight It
July 20, 2026 Read →
Better Nutrition Sets ₹100 Cr Target by FY27: Backed by PV Sindhu, Shark Tank Star Rides 10X Growth Wave

Better Nutrition Sets ₹100 Cr Target by FY27: Backed by PV Sindhu, Shark Tank Star Rides 10X Growth Wave

Lucknow-headquartered Better Nutrition, a startup tackling malnutrition through everyday staples, is setting its s... Read More at SnackFax

July 21, 2025 Read →
Seeds of change: How farmer-led innovation is quietly disrupting India’s FMCG supply chains

Seeds of change: How farmer-led innovation is quietly disrupting India’s FMCG supply chains

Farming isn’t usually the first thing that comes to mind when we talk about innovation in consumer goods. For year... Read More at YourStory

July 21, 2025 Read →
}